One common mistake many marketers make is viewing their initiatives in isolation of one another. We need to realize that there is an interdependence of these many facets of our communication initiatives. For example using search technologies, examining search terms to determine what is on people’s minds can be key. Continue reading →

I get asked a lot about the “Superman” thing. The basic assumptions are that I either think I’m Superman or a comic book nerd – neither of which are true.

The real story? Continue reading →